“A job search is a campaign — and most executives are treating it like a Hail Mary.”

At the executive level, job searches shouldn’t be random. Relying on volume, luck, or wishful thinking erodes both your confidence and your results. You need a system — not just activity.

When you treat your search like a pipeline, not a panic, you stop chasing — and start choosing.

This creates motion, not momentum.

1. Top of Funnel (Awareness)
   
   ✅ Identify 20–30 ideal companies
   
   ✅ Research internal structure, growth stage, and recent changes
2. Middle of Funnel (Outreach & Engagement)
   
   ✅ Reach out to 1–2 relevant people per company
   
   ✅ Use personalized messages that reference their business, not your need

     3. Bottom of Funnel (Conversations & Conversion)

         ✅ Keep a pipeline tracker

         ✅ Set weekly goals for outreach and follow-ups

         ✅ Measure conversion rate to conversation — not just replies