Purely Optimal faced a years-long gap in leadership for their Amazon business channel—a key driver of revenue. Despite multiple internal and external recruiting efforts, the company struggled to find a leader with the rare combination of technical Amazon expertise, strategic vision, and adaptability to work within a fully remote, globally distributed team. The lack of leadership at the channel level limited their ability to recover from pandemic-related disruptions and to capitalize on new growth opportunities.

Ready Set Exec launched an exhaustive, targeted search across North America, conducting over 30 in-depth interviews to ensure both technical expertise and cultural compatibility. Rather than focusing on active job seekers alone, we sourced passive, high-performing Amazon leaders and worked with Purely Optimal’s executive team to refine the role and compensation strategy. We presented a curated shortlist of nine highly qualified candidates, ultimately securing a top-tier passive candidate within 36 days—bringing strategic insight, operational leadership, and channel-specific expertise to the business.