New U Therapy had reached a tipping point: the CEO was overwhelmed managing day-to-day operations, leaving no bandwidth to focus on scaling the business. Despite months of internal recruiting, they were unable to find a COO with the operational expertise, leadership maturity, and cultural alignment necessary to lead the next phase of growth. The challenge was amplified by the scarcity of qualified candidates willing to work in a highly collaborative, service-driven environment.

Ready Set Exec launched a tailored, high-touch executive search focused on leadership experience, operational excellence, and mission alignment. We engaged over 30 candidates, narrowed the field to three finalists, and worked closely with New U Therapy’s CEO to craft a competitive offer. By emphasizing cultural fit, leadership capability, and purpose-driven motivation, we successfully placed a COO who was able to immediately stabilize internal operations and drive the company’s next stage of growth.